A New Model for Energy Equity!



 Shop Amazon with Purpose

Bookmark https://amzn.to/42KwV2h 

Use it Every Time!



Watt I Buy redirects 100% of its Amazon Affiliate Commissions to Fund Solar for Families Excluded by Solar Finance Companies.



Redirect What You Already Spend on Amazon!



Power the Families Left Out!



Shop with Purpose!



No donations. No extra cost. Just a smarter way to shop.



When you shop through our Watt I Buy Amazon affiliate link, 100% of the commissions Amazon already pays from your purchases go toward funding rooftop solar for underserved families — those excluded by solar finance companies, even though energy costs eat up a huge portion of their income.



This is energy justice by default — and it doesn't cost any more.



The Problem



The Residential Solar Model Is Broken…



It’s been built to serve financiers — not families.



Today’s solar industry is finance-led. It’s driven by credit scores and profit structures that exclude the very people who need it most.



• Customers are overcharged to pay for aggressive sales commissions and finance fees

• Local installers, who build long-term value, are pushed aside

• And underserved communities are systematically left behind — because they “don’t qualify” on paper



If your FICO score is below 650, you’re out or you pay more — even if you’ve paid your utility bill on time for 10 years.





The Opportunity

Energy Equity Starts with How We Spend



We already spent $638 billion at Amazon in 2024. Now let it mean something more.



Amazon already pays 1-10% of sales in affiliate commissions — mostly to blogs, product review sites, and ad networks.



With Watt I Buy:



• We redirect 100% of the affiliate commissions to fund rooftop solar for underserved families who aren't “credit worthy” according to solar finance companies.



• You just click to Amazon though our affiliate link every time you or your company shops.



• Bookmark it and use it every time: https://amzn.to/42KwV2h





The Math



It Works. And It Scales.



Redirect your everyday Amazon purchases, and this happens:



• Every $1 million in Amazon sales = 1 family served with solar for 25 years

• All $638 Billion spent at Amazon in 2024 would have served 638,000 families

• And no one pays any more for what they bought!



This isn’t a campaign. It’s a better default.



Here’s a quick breakdown of the current affilate commission rates:



High-commission categories:

  • Amazon Games: 20%
  • Luxury Beauty, Amazon Explore: 10%
  • Amazon Haul: 7%
  • Digital Music, Handmade, Digital Video: 5%

Mid-range categories:

  • Physical Books, Kitchen, Automotive: 4.5%
  • Amazon Devices, Fashion & Accessories: 4%
  • Toys, Furniture, Pet Products, Home Improvement: 3%
  • PC Components, DVDs: 2.5%
  • TVs, Digital Video Games: 2%

Low-commission categories:

  • Amazon Fresh, Grocery, Health & Personal Care: 1%
  • Gift Cards, some digital subscriptions: 0%







Now shop with purpose!



Next Steps



1. Make Watt I Buy your Amazon bookmark.



2. Use it every time you and your company shop on Amazon!



https://amzn.to/42KwV2h



That’s it!

• You don’t donate.

• You don’t install anything.

• You don’t even pay more.



You just shop — and it helps end energy inequality.



















“The scale of energy insecurity across the country necessitates major action.”



“26 million low-income households face high energy burdens across the country, with upper quartile burdens reaching over 15% in many cities!”



Source - ACEEE Policy Brief 2024